Communication Artifact

My small contribution to our campaign was this short commercial. I felt that we needed something really simple for this commercial in order to promote a relationship of trust between Colorite Investments and the clients. So I went with the generic interview-esque feeling to give potential clients a chance to "meet" Charles and establish some trust in him and his brand. Ultimately, we wanted to direct the audience to the website.

As far as design principles go, I mostly worked on composition within the shots. During the interview clips, my goal was to frame it according to the rule of thirds. Our lighting options were quite limited because the house didn't have power to it so we did what we could with sunlight.


Overall it is a very simple production but it does its job.